Former professional football player turned strength coach. I've played in the CFL, XFL (UFL), and professionally in Germany. Now I'm here to help you unlock your potential — on the field, in the gym, and in life.
Whether you're an athlete chasing a dream, a dancer building power, or someone ready to transform — I have a program for you.
Personalized strength and performance coaching built entirely around you. Every session is tailored to your body, your goals, and your timeline. This is where real transformation happens.
Trained by a former professional football player who has competed in the CFL, XFL (UFL), and internationally. Sport-specific programming to take your performance to the next level — on any field.
'Ori Tahiti-based fitness that builds explosive core strength, coordination, endurance, and cultural pride. Powerful, joyful, and unlike anything else you've experienced in a gym.
Train with a pro coach from anywhere in the world. Custom programming, video feedback, and accountability check-ins — all delivered remotely so your location is never a limitation.
Faith and fitness go hand in hand. Luke leads a Young Adults ministry community rooted in the Gospel, building strong minds, strong bodies, and strong character for the next generation.
My name is Luke Holloway and I am a strength and performance coach. I played professional football and am also deeply involved in the ministry of the Gospel. I grew up right here in San Diego, CA — playing soccer, baseball, basketball, track, and football.
Football was my identity and the love of my life. My senior year, Idaho State University offered me a full-ride scholarship. I played as an ISU Bengal from 2015–2019, battled through knee surgeries, and came out the other side earning All-League Honors my senior year.
I went on to sign with the Canadian Football League (2022), got drafted to the XFL (UFL) 2023, and was honored to play overseas in Germany (2024). Along the way I've had Hall of Fame coaches, traveled the world, and fostered communities through ministry.
Today, my dream has expanded beyond the NFL. Now I want to serve you and help you pursue yours.
Book a session or reach out directly. Your journey starts with one decision.